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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?

Policy 117
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AI, Automation, and New Tech Put Member Love Online

.orgSource

The platform removes burdensome activities, provides an ongoing learning and assessment process, and continues to offer the public a reliable marker of trust. “We When ABMS surveyed participants, the product satisfaction level was 90 percent. Gartner provides this definition. This initiative resulted in ABMS CertLink®.

Tech 221
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Ignite Engagement—Give Members Influence

.orgSource

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

Influence 221