Using Psychology to Improve Your Communications
JULY 20, 2009
I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally. For example, people are more willing to take action to stop something from being taken away than if they were to receive the equivalent value (you'll do more to stop from losing a dollar than you will to get a dollar). Two days to take action").