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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates?

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Design a Fundraising Appeal that Raises More this December

Connection Cafe

can boost retention rates on your next campaign). In November 2013, 51% of all emails were opened on mobile devices , according to Litmus. For example, a photo of a group of children is fine to view on a desktop computer, but a photo of one or two children close up has more impact when viewed on a mobile device.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Donor retention rates are depressing. Yes, even your older donors!

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