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A Valentine's Day A/B Test Case Study in Action

Care2

For two years the marketing team has experimented with featuring e-retail at various points during the calendar year, or with various audiences. We can maintain a steady stream of e-retail orders by adding one item to a normal e-news alert or latest news email. Earth Day, World Ocean’s Day, Sea Otter Awareness Week.

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Three Random Musings on End-of-Year Giving

Connection Cafe

For most nonprofits, colleges and universities, giving significantly increases around the end of the calendar year in conjunction with the late fall and early winter holiday season. MUSING #1: OOPS! What should you do? Avoid the temptation to make up for all of the “skipped” solicitations in the last 90 days of the year.

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professionals

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How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Set reminders on your phone or calendar to check social channels and make it a habit.

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How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Set reminders on your phone or calendar to check social channels and make it a habit.