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MCON12 Live Blog: Findings from the 2012 Millennial Impact Report

NTEN

For my next session, I'm covering "Findings from the 2012 Millennial Impact Report", with Derrick Feldmann from Achieve and Angela White from JGA. The survey had 6,522 Millennials complete the survey from January 1 - January 31, 2012. Make sure your org has mobile platforms that make it easy for Millennials to participate.

Report 64
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12 Nonprofit Reads for 2012

Connection Cafe

In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander. The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. Fundraising Analytics : Using data to support your donor-centric organization.

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The End of the Beginning of Online Giving

Connection Cafe

It’s in our org charts. For example, 65% of charities still do not pre-select a mid-range gift on their donation forms even though the data shows this approach performs better. If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline.

Online 36
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To App, or Not to App? That's the (Mobile) Question.

Connection Cafe

Sure, I’m as much of an app-aholic as the next smartphoner – even willing to pay for apps that deliver great charity content or interesting ways to get involved, particularly for causes I’m passionate about. Or how to even know if the investment will be worth it for your org? No exceptions.”

Mobile 37
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P2P Fundraising: Expanding Beyond the Fundraising Event

Connection Cafe

According to the 2017 RWR 30 released in March, revenue from the top Run, Walk and Cycling events are down 8% since 2012. Additionally, these tech savvy supporters want to fundraise using the technology and communication channels they use on a daily basis. These program range from small local orgs to national multi-affiliated orgs.

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Technology for Whom? Owning Our Platforms

Non Profit Quarterly

In their report Data Capitalism and Algorithmic Racism , Yeshimabeit Milner and Amy Traub demonstrate how this behavior exacerbates racial inequality, ever more surveillance, and other discriminations that predominantly affect people of color—by, for example, digitally channeling lower-income users toward predatory services (e.g.,

Platform 140