Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
For example, you could collect number of fans or the post to like or commenting ratio – without having to survey other organizations. If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms.
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