2011 Benchmark Industry Offline 
NetWits
AUGUST 8, 2012
The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.
NetWits
JUNE 14, 2012
Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. But that simply isn’t true.
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sgEngage
APRIL 12, 2011
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format. All Rights Reserved
NetWits
OCTOBER 4, 2011
If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.
sgEngage
MAY 18, 2011
The latest Index data covers the 3 months ending March 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending March 2011 as compared to the same period in 2010. for the 3 months ending March 2011 as compared to the same period in 2010.
NetWits
MAY 30, 2012
Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. Online Donors Need to be Moved Offline. Online donors tend to be significantly younger, more affluent, and more generous than their offline counterparts ( check out the infographic to “See” more ). i.e. Direct Mail.
Tech Soup
FEBRUARY 14, 2012
If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.
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