Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. Only three online donations came from previous donors. We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 5, 2009

Clearly the Internet has transformed how nonprofits communicate with their activists and donors. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. per matched name.

Social Media 47

Social Media Online Advocacy Media 47

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Whitehouse.gov 2.0: Great post.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Friday, May 29, 2009 at 09:41AM | by Allyson Kapin In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 With all donor age groups? 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Online Advocacy 34

Care2

APRIL 16, 2008

There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44