Remove outcomes
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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Microsoft Power BI – Wikipedia. Amplitude (company) – Wikipedia. Mixpanel – Wikipedia. 5 V’s of Big Data : Data volume refers to the amount of data that you have. Data value refers to the worth or usefulness of the data. Data variety refers to the different types of data that you have.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses. The phrase is so popular that it even has it’s own Wikipedia page.

Digital 111
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NpTech Tag Summary: Putting the U in YouTube, Some Cool Events, and Electronic Sheep Dreams

Beth's Blog: How Nonprofits Can Use Social Media

" (At first, I thought the title might refer to Electric Sheep Company , a big player in virtual worlds, and that it would lead to some more reflections on the MacArthur Foundation's recent Philanthropy Event in Second Life. The essay has nothing to do with virtual worlds or interface design. It's a must-read.

Nptech 50
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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

If you're curious about Occam's Razor, here's a more detailed description or see the simplicity page in wikipedia. For example, you can check the referring url and look at the messaging there. Look for surprises in the referring report. The screencast will include a companion wiki with resources to aid further explanation.