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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Then an agency approached us with the core idea.

Sierra Leone 126
Sierra Leone Case Study Benchmark Comparison 126
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

NOVEMBER 7, 2020

One such example involves the story of Fanta, a woman who managed her at-risk pregnancy and delivered a healthy baby with PIH’s help in Sierra Leone. By changing the presentation of Fanta’s story each time they shared it on their website and Facebook profile, PIH made the content feel fresh and engaging each time.

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Channel Sierra Leone Story Digital 247
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