Let it Go: When to Move on from a Major Gift Prospect
sgEngage
MARCH 12, 2024
Exit 1: Disqualification Road Exit 2: Proposal Avenue Exit 3: The Stewardship Fork Once you know what road you’re on with a potential donor, you can decide to press the gas or to let it go and move on to a better-fit major gift prospect. The most successful MGOs are intentional about proposals and use them to clear out traffic jams.
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