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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

The mission statement should drive the development of the brand and the brand should reflect the values of the organization. One example of a nonprofit organization rebranding in order to create a more positive impact on the community they serve is the Arizona based nonprofit formally known as Phoenix Youth At Risk. 4] Keller, E.

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ASU Lodestar Center Blog: Fear not, nonprofit professionals!

ASU Lodestar Center

As Board President of YNPN Phoenix , I often hear from other emerging nonprofit leaders – including our board – a shared desire to perform with high standards in the face of huge workloads, while at the same time wanting life/work balance. No pressure there, ha! Facing a challenging situation at work? Access resources!