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Is this a good response?

Get Fully Funded

A small nonprofit serving children recently sent out their first direct mail appeal using a rented list. It cost them $427 to send the mailing, and their Board is concerned that they’ve lost money. Here’s what I said: It sounds like you picked the best possible time to mail. But you gained 10 new donors.

Mail 63
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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59
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[VIDEO] Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful Engagement

Bloomerang

Corinne: Mentor and leadership. ” So they’re looking for mentors, and for guidance, and for professional skills and expertise, which Sarah mentioned earlier of millennials as well. Sarah: No, I think that sounds really great. Corinne: The folks we’re talking about are going to have young families.