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Interview with Jodie Van Horn of Freedom from Oil and Plug-in Bay Area

Have Fun - Do Good

JVH: The primary argument coming out of the automakers at this time is I believe a bit of a cover-up for a larger problem, which is simply the inertia on the part of companies to change their model of business; to change their way of doing things. BB: What's preventing this from happening? What is the argument against plug-in hybrids?

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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

The problem is that data everywhere! Kami Huyse , Zoetica, points to Lithium , a monitoring and measurement tool. The important thing is to pick the right tool for the job — and that job is collecting data to measure progress towards a goal or objective. Why is that so hard? Social media measurement tools give you data.

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