From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. 1 Source: Center for Philanthropy, Indiana University and Bloomerang.co
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