Why Nonprofit Stories are the Secret to Success
NonProfit Hub
MARCH 22, 2016
The Surprising Science of Storytelling. Noted anthropologist Jane Goodall said that human beings are “storytelling primates.” The next time you’re at a crowded event or at a lecture, pay attention to what happens when the speaker says, “Now let me tell you a story.” As fundraisers and marketers, we are the storytellers.
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