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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. A proper ESP is normally low-cost (if not free) and offers in-depth analytics, list management and CAN-SPAM compliance features. Get started with these ideas: Send a survey or poll.

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