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Congrats to Book Winners - Twitter for Dummies, Web Analytics 2.0 and The New Community Rules

Beth's Blog: How Nonprofits Can Use Social Media

Through a rebranding study we had all but settled on a new name, but the negative feedback we received through the blog alerted us to regional problems with our choice that we never would have thought of ourselves. I did a review and interview with Avinash Kaushik on his new book, Web Analytics 2.0. Tags: Books.

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Reflections: Social Media and NGO/CSR Workshop in India

Beth's Blog: How Nonprofits Can Use Social Media

And during breaks from sessions, did a lot of media interviews. Geoff talks about three different approaches used in America (Mission, Problem, and Family). My sense is that most of the CSR practitioners in India use the problem approach. Tags: india. No wonder I am still tired! My 8 day visit to India was a whirlwind.

India 96
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What is Lethal Generosity?

Beth's Blog: How Nonprofits Can Use Social Media

I first encountered the term when I read Shel Israel's , Twitterville (pp110-111). Problem: All companies have potential problems (safety, health, etc) that could be caused by its product or activities. How does your lethal generosity strategy help solve or mitigate a problem? I literally gasped!

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