5 Myths That Are Sabotaging Your Major Gift Strategy
Saleforce Nonprofit
AUGUST 31, 2022
Myth 1: Getting to Know Prospects is Manual Work. Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Prospects with a score of 2 or 3 are considered for the mid-level portfolio.
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