Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." A slightly different approach than demonstrating impact. She gives a seven step framework for measuring the ROI of relationships.
67 
Let's personalize your content