Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
There is also a detailed taxonomy for types of social media conversations. One of my favorite metrics geeks, Jim Sterne , has very advice on " How To Measure Engagement On Twitter." His approach is not to select a metric that shows impact, but to pick the right metrics to help you improve what you're doing.
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