3 Key Pieces in an Engaging Email Campaign
Connection Cafe
AUGUST 9, 2013
This article was originally posted in AFP’s weekly eWire newsletter. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent.
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