From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership. But how do we make it memorable? Let them know they were missed!
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