Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Instead, you should offer a range of options on your donation form, based on that person’s giving history.

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Whole Whale

MARCH 22, 2023

These histories can be built on but there is a risk they begin to drift from the original prompt and even forget key elements. It is also an effective way to structure outputs and can be used for various types of content, including sales pages, emails, and blog posts.

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Neon CRM

MAY 3, 2023

We often show these in a pyramid, but in reality, the structure of your tiers is a bit more bottom-heavy. For example, if someone gave $50 to a literacy group, the email could say, “Your donation of $50 helped us give 100 books to 50 children.” In the for-profit sector, direct mail can have a response rate as high as 37%.

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Support Donor Strategy Digital 52

The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

This event continues and builds on the legacy of the COOL National Conference and the Idealist Campus Conference, spanning an incredible 32+ year history. Within the wide-ranging program, structured by experience levels and topical areas, you can tailor a learning program specific to your interests. Social Capital 2019. Feb 26 - 28.

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