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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

JULY 5, 2020

According to Jonah Berger , the author of a study published in the peer-reviewed journal Psychological Science , arousing emotions are more likely than non-arousing emotions to spur engagement and social sharing. Watch what this group of teens did for their community. Emotions + Surprise. Join us in telling him this is unacceptable!

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Visitor Voices Book Club: Talking Back

Museum 2.0

OCTOBER 30, 2007

Rather than rehash each of the projects (hint: read the book!), Both authors commented that reviewing and editing the videos for use in the exhibition made them more aware of the Society's perceived image, particularly in the eyes of nontraditional (African-american) visitors. I invite you to do the same in the comments.

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