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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Develop shared language. Click to see larger version.

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Preparing for the Next Disaster: The Future of #crisisdata

NTEN

On January 12, 2010, I didn't personally experience the major earthquake that hit Haiti, but I was forever changed by it. In the midst of the viral Text HAITI to 90999 message, we saw the emergence of what we're calling emergency social data, or #crisisdata. Melissa Eliott was heavily involved in the Haiti relief effort as a volunteer.

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Hurricane Irene and the Nonprofit Social Media Storm

NTEN

Their team of digital volunteers, already trained in public affairs and talking to the media, used specific language to represent themselves as Red Cross voices online. For Hurricane Irene, the Red Cross used volunteers to listen as well as respond in the social media space, to ensure 24 hour coverage during the storm.