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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For example, this post features an opinion piece by ABC News on the structural reasons for the housing crisis in the United States written by their CEO: It’s worth noting that posting curated content not written by a staff member is also a best practice on LinkedIn.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2024 Edition

Nonprofit Tech for Good

In this article, we delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked. Add all 15 headlines and 4 descriptions to your ads.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

This is a quite detailed subject, but some basic guidelines to follow are to avoid using Smart Campaigns which are automated, but are less-powerful campaigns in which Google hides most of the functionality for the campaign. Below are the most important ones from Google’s Ad Grants Policy Compliance Guide.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Your website must follow Google’s website policy. Set goals like these, then structure your campaigns around them. Follow the appropriate account structure. The guidelines evolve every so often, so make sure to regularly reference the official compliance page. 5) Test different headlines and descriptions with RSAs.

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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth's Blog: How Nonprofits Can Use Social Media

That headline isn’t a lawyer joke. The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll Flicker Photo By Mike Willis.