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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Create a standardized script. Train callers on matching gifts. Include matching gifts in call scripts.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Many donors don’t know about matching gifts, while others may think if they make a gift, the recipient institution is responsible for seeking the match amount from their employer.

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professionals

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The Elements of a Successful Monthly Giving Program

Network for Good

Will these sustaining gifts be applied to a particular program or purpose? Your job is not just to convince a donor to give, but you need to convince them why it’s important that they set up a monthly gift. Here’s how: Start with your average online gift amount, then take 15%-20% of that number for your baseline.

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The Elements of a Successful Monthly Giving Program

Network for Good

Will these sustaining gifts be applied to a particular program or purpose? Your job is not just to convince a donor to give, but you need to convince them why it’s important that they set up a monthly gift. Here’s how: Start with your average online gift amount, then take 15%-20% of that number for your baseline.

Program 52
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How to Succeed in the First Year of Fundraising for Startup Nonprofits

Get Fully Funded

Fundraising for startup nonprofits is challenging and a plan will keep you on track. The more accounts you have, the more you have to keep track of and reconcile each month, so keep that in mind. Use info@yourwebsiteaddress.org as a general address and firstname@yourwebsiteaddress.org for personalized communication.