Gartner Marketing Platform ROI 
.orgSource
DECEMBER 11, 2023
No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. The platform has over 35,000 users. There is no neutral.
sgEngage
JUNE 4, 2023
Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. They work with marketing, executive leadership, volunteers, accounting, donors, prospects, community leaders, and the board. Automating just a few tasks in your fundraising team’s workflow delivers interconnected benefits.
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The Science Behind Engaging your Supporters
SEPTEMBER 24, 2018
Utilize a sophisticated online advocacy platform. The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.
NTEN
NOVEMBER 8, 2010
Tonia Zampieri, Sales & Marketing Manager, LoyaltyClicks at Smart Online. There is a constant need to reach out to more supporters who exist on different (evolving) social platforms, and cultivate a personal relationship with them. An overwhelming number of nonprofits use email marketing as part of their engagement strategies.
.orgSource
JUNE 19, 2023
Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity.
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