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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. The ability to accurately develop personas and create their journey maps.

Game 44
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Making Smarter Decisions: Five Business Intelligence Myths

NTEN

It's all about mapping data to business needs to make better decisions. Here's the second problem: As Gartner put it in a webinar I attended, "managers want to dance with their data." You need analysts to arrive at consensus on definitions and metrics in the organization. Collaboration.