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Customer Experience Plays Marketing as a Long Game

.orgSource

These are qualities that characterize customer experience: Takes a broad perspective—encompasses interactions both across the organization and constituencies and can extend to employees and the public as well as members. Prioritizes outcomes—views customer satisfaction as the significant metric of success.

Game 44
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Making Smarter Decisions: Five Business Intelligence Myths

NTEN

It's all about mapping data to business needs to make better decisions. What one person counts as a "client interaction" may be completely different from another person's. Here's the second problem: As Gartner put it in a webinar I attended, "managers want to dance with their data." Collaboration.