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ROI for a donor database

Robert Weiner

My colleague Charlie Hunsaker posted the following question on the FUNDSVCS Advancement Services listserve: I have two clients who are looking for new systems and want a “cost justification” for their acquisition to share with their management. Even in the situations above, a ROI calculation may be appropriate.

Database 181
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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. Listservs provide great opportunities to not only promote your organizations initiatives but to listen to what other people are saying about your issues. Tags: ROI.

Track 50
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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

There’s a good chance the ROI will be worth it, but you need to put in the work. It’s flabbergasting how much fundraisers will opine about what moves their donors and do it with zero input from the donors themselves. Some fundraisers suggest it’s not necessary to give the mid-level program a name. Write your answers down.

Program 24
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NpTech Tag: Roundups from and about Facebook and More

Beth's Blog: How Nonprofits Can Use Social Media

To answer Deborah's question, I don't think Facebook is yet the default front end for nonprofits, but it has become an increasingly important fundraising channel give the impressive growth statistics (not just users but in the age 35 plus category). The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits.

Nptech 50
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A. Fine Interview:Social Media Author Allison Fine - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All of these tools are cheap and easy to use.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Jonathan Coleman's slide show, You Can't Raise $$$ if People Can't Find You on SEO fundraisers. What do you think?