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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Math and science were my least favorite subjects in school.

Marketing 37
Marketing Donor Michigan Test 37
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Online Fundraising Ideas: Nonprofit Fundraising During COVID-19

Whole Whale

JUNE 5, 2020

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Another example from the Michigan AFL-CIO.

Ideas 95
Ideas Fundraising Online Virtual 95
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