Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising
Connection Cafe
MAY 28, 2013
There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. . Take ‘donate by mail or phone’ options out of the body of the donation page.
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