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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Survey existing donors on what spurs them to give quickly when appealed to.

Lesson 59
Lesson Fundraising Digital Test 59
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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

SEPTEMBER 3, 2021

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. Monthly donors.

Donor 114
Donor Guide Tips Retention 114
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