SXSW: Using Social Media to Accelerate Sustainability
Amy Sample Ward
MARCH 16, 2009
John McElhenney - Clear Green Technologies. Blogs, wikis, social network platforms, forums, chats: aka user generated content, conversations, communities. BrightGreenLiving wiki: crowdsourced knowledge. Started with mega trends of social media and green living. Green or Sustainability? Rob Reed - Max Gladwell.
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