Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
The Second C: Collaboration. The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Other initiatives, like Vote Report India or the Pink Chaddi Campaign , start off with a strong focus on Collaboration around a specific event.
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