Evaluation International Marketing NSF 
Tech Soup
APRIL 25, 2014
Call us what you will, the International Data Corporation (IDC) predicts that by 2015, a bit over 37 percent of the total global workforce will be made up of mobile workers. It has over 80 percent marketshare for smartphones and over 60 percent of the tablet market worldwide. It’s a really big part of our world.
Museum 2.0
MARCH 15, 2010
Whether you think this is a brilliant move or a corporate swindle, it demonstrates that even a large company with a highly branded, consistent image sees the benefit of individualizing offerings to different markets. Starbucks can't be a small funky startup, but it can try to look like one. But that's only part of the story.
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