Unicef’s Little Bet on Pinboard
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
The main objective was awareness in the first instance, but with the clear intent of moving people to becoming a donor. For any donor who comes through the website there are defined welcome journeys (albeit ones we are looking to improve, as always!). Have you experimented with converting pinners to donors? What did you learn?
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