Unicef’s Little Bet on Pinboard
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
The main objective was awareness in the first instance, but with the clear intent of moving people to becoming a donor. For any donor who comes through the website there are defined welcome journeys (albeit ones we are looking to improve, as always!). UNICEF has a history of innovation. What does it look like?
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