Unicef’s Little Bet on Pinboard
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. The main objective was awareness in the first instance, but with the clear intent of moving people to becoming a donor. Have you experimented with converting pinners to donors? What does it look like?
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