Unicef’s Little Bet on Pinboard
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
The main objective was awareness in the first instance, but with the clear intent of moving people to becoming a donor. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Have you experimented with converting pinners to donors?
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