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Living Between the Tides

NetWits

The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. Kiva breaks it. The newspaper classified ads were broken forever by the Internet, thanks to a one-two punch from the likes of Monster and Craigslist. And the nonprofit fundraising world is being broken a little bit at a time too.

Hurricane 105
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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

However, there is little disagreement that direct mail is the greatest source of new donors and directly accounts for a substantial proportion of all philanthropic gifts. In other words, the “young donor” is largely a myth. 2) No one knows with any degree of precision how much money is raised each year via direct mail.

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