Nonprofit Tech for Good

DECEMBER 9, 2023

Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. If you have a contact us form, add a Google reCAPTCHA to help stop spam emails.

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Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. Is it to invite donors to an event? Avoid sounding like spam.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. Tip #1: Experiment.

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Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. First of all, congratulations! Tip #1: Identify .

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Roundtree

APRIL 19, 2022

What is donor communication? Every nonprofit organization is engaged in donor communications. Donor communication is the activity of informing, influencing, and inspiring donors to engage with the mission of your organization. Donors have more to provide than money. People feel valued when they are heard.

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Nonprofit Tech for Good

APRIL 5, 2024

It’s a good idea to combine standalone tournament marketing emails with your regular campaigns to maximize visibility and minimize spamming supporters’ inboxes. Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. Organizational website.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. 7% send their email newsletters via BCC.

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TechImpact

JULY 16, 2014

The answer lies in the way nonprofits are catering o the demands of its donor network. Nonprofits are leveraging the power of technology to store more information around their donors, to better meet their expectations, and cater to what they’re looking for. But what are donors looking for? Communication frequency. Direct mail.

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TechImpact

OCTOBER 31, 2013

70% don’t like getting spammed by nonprofits. The post 7 Strong Stats About The Next Generation Of Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The post 7 Strong Stats About The Next Generation Of Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Roundtree

NOVEMBER 4, 2021

Premier donor-marketing firm releases podcast featuring conversation from nonprofit leaders on what it takes to cultivate and grow a strong donor base. Roundtree today announced the launch of its new podcast, Next Donor. The importance of being transparent with donors . And we're promising not to spam you.

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Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. How can your organization send donor emails that improve open and click rates? #1: If you try to tell donors five things, they’ll remember zero things. You’ll learn more about your donors and perhaps gather insights that can improve your own work. #5: Your donors are busy.

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Roundtree

FEBRUARY 14, 2022

4 Habits to Retain Donors. Donor relationships are just that: relationships. Retaining donors requires intentionality. Here are four habits your organization can develop to build stronger relationships with donors and retain them: #1: Communication is the key. . This is also true with donors. 3: Be thankful.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. Tip #1: Experiment.

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Greater Giving

SEPTEMBER 15, 2022

Deepen the connection your donors have with the cause through these stewardship activities. The State of Nonprofit Fundraising Report discovered that across the board, nonprofits struggled to keep donors engaged throughout their events. . Donor Event Challenges. Peer-to-Peer Campaigns.

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Bloomerang

JUNE 3, 2021

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Maybe you’re sweating because your donors and prospects all get the same exact message since you don’t do any segmentation. . You think your donors read all of your emails. . Are you ready to give your donors the content they deserve?

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Get Fully Funded

OCTOBER 5, 2021

Donors who gave to you once will slip away. Even if your donor loves your cause, if your email hits on a day that they don’t have much time, the subject line is the key to getting your email opened. How do you let your donor know in a short subject line that the email is urgent? So take the time to get this right. Make sense?

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Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 9% via PayPal.

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NonProfit Hub

JANUARY 28, 2021

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Around 42% of donors prefer to hear from nonprofits via emails. Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”.

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email Marketing Spam Rate 85

Care2

OCTOBER 23, 2023

Google has announced that that “bulk senders” will need to authenticate their emails, stay under a reported spam threshold, as well as provide an unsubscribe option when communicating with individuals on their lists. Big changes are coming for charities and nonprofits that engage in email marketing! What is a bulk sender?

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3rd Sector Labs

MARCH 1, 2015

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder? Data hoarding extends far beyond just your donor data and CRM software.

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M+R

DECEMBER 1, 2023

Many donors give late in the day. CPMs were up, almost doubled; cost per donor was up 50%; and return on ad spend was down. Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. The people who showed up, gave more. Fun new channels!

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Nonprofit Tech for Good

JUNE 4, 2022

Many nonprofits worry about “spamming” their supporters with constant requests for donations. Imagine if you could tap into the networks of all of your donors. With a silent auction, bidding takes place before the event happens, giving people more time to get involved. It’s also a great marketing campaign for the main event.

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Nonprofit Tech for Good

JANUARY 19, 2024

Nikoleychuk predicts that search engines will release more spam and useful content updates in 2024 to try and weed out low-value content.” By optimizing your nonprofit’s content to maximize SEO, you’ll reach more potential new donors, helping you to do more good! So, what kind of content is that, exactly?

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Whole Whale

AUGUST 19, 2021

CAN-SPAM fines Let’s start with the scary legal argument: it is technically illegal to send unsolicited, ‘cold emails’ to people that haven’t opted-in to hear from your organization. Learn more about the CAN-SPAM fines which can be up to $16,000 per violation. Reasons not to rent or buy a list. Relationships built over time on trust.

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Achieve

MARCH 4, 2022

Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. And nonprofits are no exception.

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The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2.

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Qgiv

SEPTEMBER 11, 2023

While your marketing campaign for Giving Tuesday should start a couple months before the day, it’s important to plan out your day-of schedule for donor communications, and knowing when donors give can help you know when to send out your appeals for donations. ET has the highest donor rate in both value and number of transactions.

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Cloud 4 Good

OCTOBER 6, 2022

This will mean that Pardot and Salesforce will have a completely different accounting of who has opted out of receiving emails from your organization, which could impact your GDPR and CAN-SPAM compliance. You May Also Enjoy: Blog: How to Keep Donors Engaged Using Emerging Technologies.

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Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. For example, Michele Nunn’s article on Courage, Compassion, and the CARE Package : 8) Use LinkedIn to engage major donors, corporate sponsors, and foundations. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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Forum One

MARCH 12, 2024

This could mean, for example, more in-person events with small groups of highly engaged donors: a development team freed from repetitive tasks like email and CRM management could focus on “high-touch” experiences like this. What should I look out for when using AI? Of course, what AI generates is never perfect right out of the gate.

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The Science Behind Engaging your Supporters

OCTOBER 24, 2018

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs.

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Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors!

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Email marketing is a cost-effective way to connect directly with past, current, and prospective donors alike. What questions does your team have about donor behavior and your content?

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TechImpact

NOVEMBER 19, 2013

According to Achieve , nonprofits are missing great opportunities to engage donors via email. It all starts to turn into spam (to donors at least) after a while. Track clicks and un-subscribes to find out what really attracts these unique donors. Acquire appropriate tools. Learn the impact of their donation.

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Connection Cafe

SEPTEMBER 4, 2012

But as users of any email marketing tool can tell, sometimes constituents will mark your messages as spam anyway. You may have heard the expression "Spam is in the eye of the beholder." Even though it's harder to do diligent data entry every night, it will go a long way to reducing your spam rates. Author: Sally Heaven.

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Roundtree

DECEMBER 8, 2022

It gives you the opportunity to remind donors about your vision, mission, and key accomplishments. Donors deserve to hear from the person who is leading the organization. Remind donors why you exist. As important as numbers are, donors need to know the difference you are making in someone’s life. Share key impact metrics.

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Neon CRM

MAY 22, 2023

At this point, donors are likely still riding an engagement high, and your team can and should leverage that momentum to drive matching gifts to completion. You don’t want the donor to assume it’s a gift receipt or another financial ask. Let’s get started! To do so, be sure to mention matching gifts from the beginning!

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