Lessons Learned From A Twitterthon
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 6, 2010
So we didn’t raise $81,000, but what we got was even more valuable: an entirely new group of donors, many of whom have continued to give all year long. I thought I’d tweeted about it so much that Twitter was going to suspend my account for spamming—yet many of my followers didn’t even know about it. 3. Don’t focus on your goal.
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