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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

So we didn’t raise $81,000, but what we got was even more valuable: an entirely new group of donors, many of whom have continued to give all year long. I thought I’d tweeted about it so much that Twitter was going to suspend my account for spamming—yet many of my followers didn’t even know about it. The best piece of advice?

Lesson 97