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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

I thought I’d tweeted about it so much that Twitter was going to suspend my account for spamming—yet many of my followers didn’t even know about it. Late in the evening on 09/09/09, I DM’d a few people whom I assumed followed my every breath—and was shocked to find they didn’t even know about the Twitterthon.

Lesson 97