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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Encourage brainstorming. Develop shared language.

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Platforms break open!

Zen and the Art of Nonprofit Technology

At first blush, although Kintera officially got out the door first, announcing Connect weeks ago, and delivering the APIs and docs on Friday, their play is a good start, but Convio, announcing Open tomorrow, appears to be ahead in terms of providing real openness. Here’s a quick overview of both initiatives. Appreciating you!

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Tidbits

Zen and the Art of Nonprofit Technology

This is what I think: Convio should partner with neutral players to underwrite benchmarking studies that get data from a much wider sample of organizations than just their clients. And yeah after reading the docs, I agree, it’s bad. What do you think? Everyone (including them) gets better data. Time will tell. {

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Case Study: Tools for Community Engagement

NTEN

By Amy Sample Ward, Membership Director, NTEN. In addition to Twitter, two volunteers created separate press releases about the campaign on PitchEngine to spread through their networks. When it came to blogger outreach, a Google Doc was the preferred and successful tool. Epic Change is no different.

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NpTech Tag Summary: Penguin Day in New Orleans, Fondling the Tools, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nancy raises a few questions about whether a distributed presence for organizations - splitting the attention of members between an organization's web site and social networking profiles is a liability or an asset. Network-Centric Advocacy blogs points to a new feature at Alex's Lemonade Stand called "From the Mail Bag."

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). Can’t wait!