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ROI for a donor database

Robert Weiner

It does Direct Marketing but not Major Gift fundraising (or it does Major Gift fundraising but not Direct Marketing); we need support in both areas. The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.).

Database 181
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Encourage brainstorming. Develop shared language.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. And because of this, it makes sense that integration of these two is something that is a need to be filled.