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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. I stick by them as a place to begin. You’re writing to one donor.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

However, your executive director, CFO and other purchasing decision makers are more concerned about the ability to pay the bills and preserving cash flow. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math.

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